The survival horror genre is ironically alive and well in today’s gaming scene. The genre, which was in the 90’s dominated by Silent Hill and Resident Evil, has grown up and now embraces some pretty stiff competition. Games like Dead Space, Fear and the insanely creepy Amnesia are vying for shares in a growing but still niche market. Enter the marketing masterminds at Nicolas Entertainment Group.

Afterfall: Insanity (AI) is a third person action-horror shooter set in the post-apocalyptic Afterfall universe—one that has been exhausted by the Third World War. The story-line begins in 2035 when the protagonist, psychiatrist Albert Tokaj makes a desperate attempt to escape the underground city-shelter inhabited by the nuclear war's survivors. Madness ensues.

The game's controversial pre-release promotion program offers  gamers the possibility of getting the game for just one dollar. In order to achieve this goal however, the company must sell ten million pre-orders. No problem, right?

To sweeten the deal, Afterfall: Insanity’s producer and developer have inked a deal with Amnesty International (the human rights activists, AI) that grants them 100% of the money collected during the $1 pre-order campaign.

If this all sounds like too-good-to-be-true marketing fodder, it’s because it is. BUT (and it’s a large BUT at that), the Afterfall trailer actually looks awesome. It reminds me of a Dead Space/Doom/Resident Evil/Fallout hybrid and I like the look of it. And for only a dollar you can’t really go wrong. Plus, you’ll be helping humans help humans, and that’s always good.

Check out the trailer below and if you like what you see, you can pre-order the game here.

Afterfall: Insanity releases on November 25, 2011 for PC.