KontrolFreek Partners with BigBen Interactive to Expand into Benelux Region
U.S.-based Performance Gaming Gear brand will introduce products into Belgium, the Netherlands and Luxembourg
ATLANTA, GA – August 10, 2016
Performance Gaming Gear™ company, KontrolFreek®, has enlisted BigBen Interactive to distribute products in the Belgium, Netherlands, and Luxembourg gaming markets. The gaming gear company plans to continue moving into top retail chains in the area, bringing Performance Thumbsticks™ and other gaming gear to gamers in the Benelux region.
"We see the Benelux region as a huge opportunity for KontrolFreek to continue to grow globally," said Ashish Mistry, President and CEO of KontrolFreek. "With the support of BigBen, we will continue to build our brand internationally, bringing our products even closer to our fans across the globe."
Bigben Benelux will distribute the entire KontrolFreek product range to the area, including the top-selling FPS Freek® Inferno, GamerPack VX, and Performance Grips™, as well as licensed products for Call of Duty and Destiny.
This announcement follows several major international partnerships that KontrolFreek has established within the last six months. KontrolFreek recently announced their entry into the Spanish and Italian gaming markets through retail stores such as GameStop, FNAC and more, totaling more than 850 stores in those countries. KontrolFreek plans to grow into an even larger global presence with new partnerships and retail expansions in the works to continue making their products more accessible for the growing gaming audience.
Bigben Interactive - Bigben Interactive is a European player specialized in video game publishing and the design and distribution of smartphone and gaming accessories as well as audio products, The Group, which is recognized for its capacities in terms of innovation and creation, aspires to become one of European leaders in each of its business segments. Company listed on Euronext Paris, compartment C – Index: CAC SMALL – Éligible SRD long | ISN: FR0000074072; Reuters: BIGPA; Bloomberg: BIGFP |SALES 2015-2016: 202,2M€ | HEADCOUNT: 350 employees | INTERNATIONAL: 9 subsidiaries and a distribution network in 50 countries. www.bigben-group.com
About KontrolFreek - Headquartered in Atlanta, Georgia, KontrolFreek is a premier performance gaming gear brand that creates innovative gaming accessories that give players at all levels a competitive advantage. KontrolFreek combines ergonomics and innovative design to deliver improved accuracy, maneuverability and comfort for Xbox and PlayStation gamers.