KontrolFreek® Adds Motorola and Take-Two Interactive Executives to Leadership Team

Performance Gaming Gear™ Leader Bolsters Expanding Team with Video Game Industry and Consumer Product Expertise


ATLANTA, GA – MAR. 2, 2017

KontrolFreek® today announced Dana Thomas and David Edwards joined the company as Vice President, Marketing & Product Development and Vice President, Sales & Business Development, respectively. Thomas will oversee the company’s global marketing initiatives and the introduction of new KontrolFreek products into online and retail marketplaces. Edwards will manage the expansion of the company’s domestic and international retail footprint.

“At our core, KontrolFreek is dedicated to helping consumers connect to our brand through our product experiences,” said Ashish Mistry, CEO of KontrolFreek. “And that dedication must extend to the best-in-class talent we bring to our internal team. With respect to their specific backgrounds, Dana Thomas and Dave Edwards give us the experience and forward-thinking perspectives needed to continue growing KontrolFreek and effectively engage customers on both the business-to-consumer and business-to-business fronts. With their leadership, we’re confident Dana and Dave will be significant driving factors behind KontrolFreek’s sustained success throughout the foreseeable future.”

Thomas brings to KontrolFreek more than 15 years of global experience in marketing and product development. She recently served as the marketing director for global solutions and services at Motorola Solutions and marketing director at Leadercast before joining KontrolFreek.

Edwards offers more than 15 years of sales and marketing experience in the video game industry. Before joining KontrolFreek, Edwards spent 13 years with Take-Two Interactive Software, where he served as the director of sales in North America and, most recently, as the senior director of sales strategy, where he oversaw channel marketing as well as sales planning and analytics teams.

The leading developer of Performance Gaming Gear™, KontrolFreek’s mission is to create high-quality products that increase player comfort and performance to enhance the overall gaming experience. Its products range from Performance Thumbsticks™ and KontrolFreek Grips™ for PlayStation 4 and Xbox One controllers to Performance Gaming Wear™ and accessories like the KontrolFreek 12FT Gaming Cable™ and KontrolFreek CleanFreek™.

About KontrolFreek – Headquartered in Atlanta, Georgia, KontrolFreek is a global performance gaming and lifestyle brand with products in more than 9,000 retail locations in 40 countries. The innovative product line of thumbsticks and grips for Xbox and PlayStation consoles and lifestyle apparel maximizes comfort, player performance and accuracy to enhance the overall gaming experience.