KontrolFreek Expands Presence in Australia and New Zealand
U.S.-Based Performance Gaming Company Announces Relationships with Major Retailer and eSports Teams
ATLANTA, GA – September 22, 2016
Today KontrolFreek® announced the expansion of its international footprint in the Australian and New Zealand markets. Represented by Turn Left Distribution, the U.S.-based Performance Gaming Gear™ company is growing its physical presence in the countries through new retail relationships, including JB Hi-Fi, the region’s largest home entertainment retailer. In addition, the company announced sponsorship of two of the top Australian/New Zealand eSports teams, MindFreak and Tainted Minds.
A variety of KontrolFreek products, including the company’s newest Performance Thumbstick™ design, KontrolFreek FPS Freek® Call of Duty® Spaceland Zombies, will now be available in more than 180 stores in Australia and New Zealand. Other available products will include KontrolFreek FPS Freek Inferno and KontrolFreek FPS Freek SNIPR, as well as additional Destiny and Call of Duty licensed products. KontrolFreek and Turn Left Distribution will work together over the next year to expand the range and offer the best mix of products.
“Australia and New Zealand have been key markets for us, and we’re glad to expand our presence in the region given such interesting things in the gaming scene are happening there,” said Ashish Mistry, CEO of KontrolFreek. “We’re honored to partner with professional eSports teams MindFreak and Tainted Minds, as well as national retailers, so that everyday gamers can experience our products as well. Given the rapid growth of the industry, we’re extremely excited to see where these partnerships lead.”
Founded in 2011, top Australia/New Zealand eSports team MindFreak has seen immense success over the past five years. The team has been on a massive winning streak in 2016 and has taken home first place in several competitions, including the Call of Duty World League Australia/New Zealand Stage 1 Playoffs.
Established in 2012, Tainted Minds is an Australian-based competitive gaming organization with professional eSports teams across a range of titles, including Call of Duty, where the squad recently competed in the 32-team field at the Call of World Championships in Los Angeles.
KontrolFreek’s launch in Australia is the 7th international launch for the company in the past year making products available in more than 9,000 retail locations in 145 countries.
About KontrolFreek - KontrolFreek is a global performance gaming and lifestyle brand that has an international reach with products in more than 9,000 retail locations in 145 countries. The innovative product line of thumbsticks and grips for Xbox and Playstation consoles and lifestyle apparel maximizes comfort and increases accuracy and player performance to enhance the overall gaming experience. KontrolFreek is headquartered in Atlanta, Georgia.