KontrolFreek Slams It Home with Introduction of Hoops Freek

Basketball Gamers Get Precision Enhancement and Added Comfort with New Controller Adaptor

09.28.2010 – ATLANTA – KontrolFreek (www.kontrolfreek.com), makers of the revolutionary TD Freek, FPS Freek and Speed Freek attachments for Xbox 360 and PlayStation 3 controllers, announced today they are expanding their family of quality sports adapters to include a new basketball-themed adapter called the Hoops Freek™. The controller enhancement arrives just in time to give players improved control and comfort on the court in titles such as NBA 2K11 and EA’s completely revamped NBA Elite 11. Both NBA games demand more sophisticated joystick work than ever, and Hoops Freek is ideal for players who want the most out of these improved gaming experiences.

The Hoops Freek is a snap-on joystick extension that provides improved leverage, comfort, and maneuverability within game play. The device features a premium grip surface designed to look and feel like the skin of a real basketball. The extra leverage and maneuverability introduced by Hoops Freek enhances game fundamentals like dribbling, defending and passing. At the same time, it allows advanced players to slice through defenses and pull off more complicated moves like: picks, blocks, crossovers, spins, layups and dunks with considerably less effort than ever before.

Hoops Freek begins shipping on October 5, for $9.99 and is available for pre-order now.

“KontrolFreek is proud to announce our new Hoops Freek and once again expand our product line in response to customer input, “ said Ashish Mistry, President and CEO of KontrolFreek. “Hoops Freek has been tested and given the thumbs up by some serious basketball gamers -especially with the new analog stick work needed in these new games.” Mistry added, “We couldn’t be happier with how things are going for us this year. KontrolFreek has released four new products, including the TD Freek and FPS Freek Legendary, and Hoops Freek only furthers our position as a strong and unique player in the console gaming market.”

About KontrolFreek

Fast-growing KontrolFreek makes high-quality video game console controller accessories that give players at all levels the competitive edge. Using the latest in ergonomic science, engineering, and materials, the company’s Xbox 360 and PlayStation accessories are acclaimed by both critics and consumers alike. KontrolFreek’s product line cleverly combines simplicity of design with performance boosting features to improve speed, accuracy, maneuverability and comfort for players of all levels and across a variety of gaming genres. KontrolFreek is headquartered in Atlanta, Ga. For more information, visit www.KontroFreek.com. To meet KontrolFreek’s growing community, visit www.facebook.com/kontrolfreek.