KontrolFreek® Makes Big International Push with Expansion into Spain
U.S.-based Performance Gaming Gear™ company bolsters relationships with gaming retailers and content creators in Europe.
ATLANTA, GA – June 21, 2016
KontrolFreek, a leading Performance Gaming Gear brand in the U.S., has made several key moves into the Spanish gaming market. Known for its performance thumbsticks and Grips, KontrolFreek has garnered a huge following in Spain and the country has become a top market for the brand. To better engage and serve this growing audience, KontrolFreek has partnered with leading gaming and entertainment retailers in the country, along with top Spanish gamers and content creators.
Previously, KontrolFreek products were only available in Spain through VS Gamer or the KontrolFreek.com website. Now, KontrolFreek products can be found in more than 450 stores throughout the country. New points of sale include major retail chains FNAC, Media Markt and El Corte Ingles, as well as GAME, Spain’s leading gaming retailer with 267 stores country-wide. These new partners will sell KontrolFreek products in brick-and- mortar stores and online.
"“We are very pleased to make our products more accessible to Spanish gamers with these retail relationships,” said Ashish Mistry, President and CEO of KonntrolFreek. “Aside from retail, we’re partnering with some of the best Spanish gamers in the business, and the response from the country has been phenomenal. We are already working to grow into more regions to bring our brand closer to our fans all over the world.”
This retail expansion builds on an already strong KontrolFreek presence in Spain. The company is affiliated with top Spanish YouTubers and streamers, including TheGrefG and AlphaSniper97. KontrolFreek also sponsors Giants Gaming, the number one professional eSports organization in Spain, and KontrolFreek recently launched a Spanish Twitter channel to facilitate engagement with their Spanish-speaking audience. KontrolFreek will also participate in Gamergy, a leading eSports and gaming festival in Madrid, displaying products at GAME Spain’s on-site store and powering fan events with Giants Gaming.
About KontrolFreek - Headquartered in Atlanta, Georgia, KontrolFreek is a premier performance gaming gear brand that creates innovative gaming accessories that give players at all levels a competitive advantage. KontrolFreek combines ergonomics and innovative design to deliver improved accuracy, maneuverability and comfort for Xbox and PlayStation gamers.