Privacy Policy
The privacy policy was last updated June 19, 2024.
GN respects your privacy and is committed to protect your personal data. This privacy policy gives you information about how GN collects and processes your personal data if you purchase our products or services, use our website, tools, applications, email or communicate in other ways with us for example in relation to support requests, queries, marketing activities, surveys, participate in events or interact with GN in relation to social media platforms etc.
Please note that other privacy policies may apply to certain specific solutions or services provided by us. We kindly refer you to read the particular privacy policy for the information related to the specific solutions or service you are using. This privacy policy may supplement such other policies and is not intended to replace them.
The terminology used in this privacy policy, for example controller, processor, processing, personal data, recipient, third party, consent, have the meaning given in the EU General Data Protection Regulation (2016/679) unless other data protection laws apply, in which case, the terms will be interpreted in light of the closest term of the applicable data protection laws.
1.1 Who we are
The legal entity who is controller and responsible for processing your personal data is:
GN Audio A/S, Lautrupbjerg 7, 2750 Ballerup, Denmark (the “Company”).
Data Protection Officer
For general questions concerning personal data you may contact our data protection officer on (click on the link): GN Data Privacy Inquiry Site
For specific request concerning your personal data you may contact our data protection officer on (click on the link): GN Data Privacy Request Site
The Company is part of an international group of companies which is engaged in different activities: production and marketing of for example hearing instruments, headsets, gaming equipment, speakerphones, webcams, accessories and other services and products.
These products and services are marketed under a variety of brands such as Resound, Beltone, Interton, Jabra, Steelseries, Kontrolfreek, Blueparrott, Falcom, a.m.
When referred to “GN”, “we” or “us” it includes the Company and/or any other relevant affiliated company whose involvement is necessary to achieve the purposes as described in this privacy policy. You can find more information about the companies in the GN Group here: www.gn.com
The GN companies may act as independent controllers or processors in relation to each other. The GN companies may also act as joint controllers when processing your data. In such case we jointly determine the purposes and means of processing personal data. We have determined how the respective tasks and responsibilities in the processing of personal data are structured and who fulfils which data protection obligations.
GN Store Nord, Lautrupbjerg 7, 2750 Ballerup, Denmark (“GNSN”) is an affiliated company to the Company. GNSN is at your disposal as your central point in case of any questions in relation to our use of personal data, and GNSN can be contacted using the contact information above. You are also free to assert your rights by contacting any of the involved companies. In case you do so and if necessary, GNSN and the company in question will coordinate in order to respond to your inquiry and to preserve your rights as a data subject.
We will post privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by adding an announcement on the website, our services or by sending you an email notification. We encourage you to review our privacy policy whenever you use the website or our services to stay informed about how we treat personal data and the ways you can help protect your privacy.
2.1 Collection in General
While using the website and our services a user may submit personal data to us.
We will only collect personal data on the basis of a user’s submission of personal data through the website or our services and with the users’ knowledge of the submission or as otherwise described in this this privacy policy.
We collect your data in different scenarios and from different sources, such as directly from you, through third parties and/or through automated means:
2.2 Minors
We do not intentionally collect personal data from users who are under the age of 13 without the explicit consent of a parent or guardian. If we learn that we have collected personal data that relates to a user under the age of 13 without the explicit consent of a parent or guardian, we will delete that personal data as soon as possible. If you believe that we might have collected personal data related to a user under the age of 13 without the explicit consent of a parent or guardian, please submit a request through this DSAR form.
2.3 Collection via YouTube Sharing
The YouTube sharing functionality of SteelSeries Moments uses the YouTube API services. Usage of this functionality is subject to the Google Privacy Policy and the YouTube Terms of Service.
We obtain and store the following information about your account:
This data is stored locally on your PC, and is not shared with any third parties. You can remove this local data at any time by unlinking your account inside GG under SETTINGS > LINKED ACCOUNTS. You can also directly remove the Third-party app connection by unlinking your YouTube account on this page Google security settings. For questions or concerns about the handling or deletion of your YouTube data, please submit a request through this DSAR form.
We have set out below, a description of how we may use your personal data. This is a generic description and the specific use may differ in some cases and may be more detailed in a specific privacy policy for an app, tests etc.
We use the personal data to achieve purposes such as outlined below:
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for an additional purpose which is compatible with the original purpose. If we were to consider using your personal information for a new purpose, we will inform you or, as required, collect your consent.
Your SteelSeries Username is publicly available for anyone to access. Using personal identifiable Information in your username should be avoided and is at your own risk.
This section describes how we process your personal data in connection with your interaction with us as a data controller by use of different social media platforms and online search platforms, such as Facebook, Instagram, X, YouTube, LinkedIn, Google and more. Reference is also made to the section on Collection via Youtube, cf. above.
We use social media platforms to get in contact with current and potential customers, to improve, develop and market our products and services and to inform about various activities, i.e. we use the social media platforms:
We may use information about you, such as your name, email, age, gender, country, job title, current and former employer, education background, profile picture, interests, your friend list/connections/followers, and other publicly available information, provided that you have published all or parts of this information on your social media profile, posted it on one of our social media pages or sent it directly to us via our social media platforms.
In some cases, for instance, in relation to our certain social media platforms we may act as joint controller together with a social media platform in relation to the processing of your personal data.
We generally refer to the different social media platforms' privacy policies and cookie policies for more information about their processing of your personal data, including any information on when our use is considered joint use with the social media platform in question. Below you will find a listing of the social media platforms that we use and a reference to their privacy policies.
Both we and our third-party tracking partners use browser storage, app storage, cookies and similar technologies like pixels, beacons, scripts and tags to operate our websites and apps, and provided you have given consent, where required, we use these to analyze your use and market products and services to you.
Cookies are small data files that your browser sets on your computer or device. A cookie itself does not contain or collect information. However, when it is read by a server via a web browser or similar, it can help a website deliver a more user-friendly service – for example, remembering previous purchases or account details.
An example of another technology similar to cookies is a pixel. A pixel is a small piece of code that is embedded in an email or on a website. Pixels are used to track user behavior, such as whether an email was opened or a link was clicked. They work by loading a tiny image that sends a signal back to the server when it is loaded. This signal can be used to track user activity and provide analytics data to the website or email sender.
When we use cookies and similar technologies we collect information about among others your IP-address, browser type, device, operative system, how you use our websites, what pages you visited prior to landing on our websites or where you traveled after visiting our website and whether you read our emails or other direct messages channels.
We only use your data to the extent you have given us your consent, where required, to use the data.
If you do not give your consent to certain cookies, please note that some parts of our website or apps may become inaccessible or not function properly.
We use various types of cookies which can be categorized into four different categories:
Necessary Cookies: Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. Further, necessary cookies keep you logged in, provide security and fraud prevention, hold your digital shopping bag stored while you browse and remember volume settings and more. The website cannot function properly without these cookies. This category of cookies cannot be disabled and does not require a consent.
Statistical Cookies: Statistical cookies collect data for statistical purposes only, such as analyzing and reporting visitor interactions with a website.
Preference Cookies: Preference cookies are used to enable a website to remember information that changes the way the website behaves or looks, like your preferred language.
Marketing Cookies: We use both first-party (GN) cookies and third-party cookies.
The first-party cookies are used to learn more about your interest, including which sites and adds you click on, which products and services you are interested in, or purchase, on our websites or apps. We use this data to show you more personal marketing and product recommendations on our websites or in our apps, in our membership and program offerings and to make the content of any marketing messages we send you more relevant based on your interest and site behavior.
Third-party cookies allow third parties to collect cookies allowing us to make targeted marketing/ads of our products and services on other websites, apps and on social media. The third parties will set cookies tracking your interests and behavior including which products and services you are interested in, or purchase, on this and other websites, social media, apps and devices. Be aware that these third parties are either joint or independent data controllers of the personal data tracked via the cookies and they will also use the data for their own purposes.
You can read more about our use of cookies, including which specific cookies we use, the relevant privacy policies of third-parties and more in our cookie policy which is available on the relevant website or in the app you are using.
Necessary cookies are essential for the website, and you cannot opt out of them, but you can delete necessary cookies after use – see how below.
For all other cookies, you can adjust your settings and revoke your consent.
However, cookies are placed on your device. This means that we cannot delete any cookies already placed. You must do that yourself in the way prescribed by your specific device. If you are on a website operated by us, you can also avoid cookies being placed by adjusting the browser settings on your device. If you use an app published by us, please note that cookies set in an app work in a different way and you will have to control this via your device directly. Browser cookies are set to expire. Similar types of technologies like local storage on your device, do not have expiration built-in but must be deleted by you. We have linked to instructions on how to adjust/delete cookies on some of the more common devices below.
Please find examples of guides on how to block cookies and how to remove cookies in the various browsers for PCs and Macs:
We will not share or disclose your personal data, except as described herein or otherwise stated at the time the personal data is collected. We will generally limit sharing of your personal data and always only share to the extent necessary.
However, we may share your personal information with:
Some of these third parties include, but are not limited to, the following partners:
As set forth below, SteelSeries is not in the business of selling our users’ personal data to third parties. See Section 6 (California Privacy Rights) below for more information.
SteelSeries may from time to time share aggregated and de-identified data with our business partners. This aggregate and de-identified data is compiled and analyzed on an aggregate basis, and we may share this aggregate data with our affiliates, agents, and business partners.
Applicable personal data legislation may require us to outline the legal basis on which we collect and use your personal data. This is for example a requirement under the EU General Data Protection Regulation and similar national legislation.
Below we have outlined the legal basis we rely on to collect and use your data. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we use your data.
We will use your personal data based on the following legal bases:
When we rely on our legitimate interest, we do this to:
To the extent use of your personal data is governed by national regulation requiring explicit or deemed consent for the use described in an applicable privacy policy we only do this based on your consent. Consent may be required when we for example
We will only use and transfer your personal data when applicable law allows us to.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, such as accounting, tax or other reporting requirements.
To determine the appropriate retention period for personal data, we consider the nature, the sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Details of retention periods for different aspects of your personal data are available upon request.
Please use the contact information outlined in section 1 above.
You have a number of rights in relation to the personal data that we hold about you and you can exercise your rights by contacting us using the details set out below.
These rights include:
Users can also opt-out of having us use their data to personalize anyservices. Our users have access to download our GG Desktop Application, which provides direct access to some of our services. In the settings menu of the GG Desktop Application, users may opt out of having us use their data to personalize the services. This does not stop our automatic collection of data when users access our services, however it breaks the association to your SteelSeries account and thus makes the data collected completely anonymous. By turning off this feature you will lose access to personalized content within our websites and services, alerts about new product announcements, and access to software betas and early access.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month and shorter where required. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Please be aware that you may also have the right to lodge a complaint with the Danish Data Protection Agency and with your national data protection authority or other public authority governing the protection of your personal data comprised by this privacy policy. We would, however, appreciate the chance to deal with your concerns before you approach the relevant data protection authority or other public authority, so please contact us in the first instance.
The contact information of the Danish Data Protection Agency is dt@datatilsynet.dk, www.datatilsynet.dk, telephone +45 33193200.
We provide you with the opportunity to unsubscribe to communications from us if you receive newsletters etc. via e-mail, text (SMS) or other direct message channels. At the end of each message, instructions on how to unsubscribe and be removed from the mailing list are included.
In some cases, we will transfer personal data to recipients which may be located in countries outside of your jurisdiction. Such transfers will be conducted in strict accordance with applicable laws, and where required we will provide appropriate safeguards for such transfers.
When transferring personal data out of the European Union or other jurisdictions requiring similar appropriate safeguards, we will use either the standard contractual clauses as approved by the European Commission or equivalent national bodies, or any other contractual agreement approved by the competent authorities as a basis for the transfer and where necessary, implement additional supplementary safeguards to ensure an adequate level of protection.
Your personal data will be stored in your jurisdiction if the applicable law requires so.
Please contact us by using the contact details in section 1 above, if you would like further information on the specific mechanism used by us when transferring your personal data out of the European Union and/or other jurisdictions requiring appropriate safeguards.
Personal data is used and stored in accordance with applicable data protection legislation. We take steps to ensure that the information we process is dealt with in accordance with this privacy notice and in accordance with applicable laws.
When required or appropriate, we shall obtain written assurances from third parties that may access your data that they will protect the data with equivalent safeguards to those adopted by GN.
To protect the privacy of your information we maintain both appropriate technical and organizational safeguards, and we regularly update and test our security measures.
Where we need to collect personal data by law, or under the terms of a contract we have with you or your company and you fail to provide us with the data when requested, or choose to withdraw a former given consent, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you or your organization have with us; but we will duly notify you about this if relevant.
Our websites may include links to third-party websites. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and we are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
If one of our corporate affiliates or a third party has acquired our business, specific assets or the business of one of our operating divisions (such as part of a sale, merger, reorganization, or similar event), your personal data will become owned by that company, unless otherwise provided for by local legislation. In that event, the acquiring company's use of your personal data will be subject to the governing privacy policy, and the privacy preferences you have expressed to us prior to any merger.
16.1 California “Shine the Light” law
California Civil Code Section 1798.83, also known as California’s “Shine the Light” law, permits residents of California to request certain details about Personal Data we may disclose to third parties for direct marketing purposes. If you are a California resident and would like to request this information, please contact us as stated in Section 1 (Introduction) above.
16.2 California Consumer Privacy Act (“CCPA”)
The CCPA requires us to provide additional privacy-related information to residents of California.
CCPA Disclosures
Although we do not sell personal information as such, the information transferred to parties third parties via statistics cookies, preference cookies and marketing cookies may be considered a “sale” under the California Consumer Privacy Act (CCPA). If you previously accepted these cookies, you can exercise your right to opt out of the “sale of your information” by turning off any optional cookies on our websites.
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