STEELSERIES x KONTROLFREEK x ATLANTA FAZE JOIN FORCES
SteelSeries & KontrolFreek become the official next-gen headset and thumbstick brands for Atlanta FaZe
CHICAGO | ATLANTA – APRIL 6, 2022 – SteelSeries, the global leader in esports and gaming peripherals, KontrolFreek®, the creator of Performance Gaming Gear™, and Atlanta FaZe, a professional esports organization based in Atlanta, today announced their official partnership in which SteelSeries and KontrolFeek will become the exclusive headset and thumbstick partners for Atlanta FaZe’s Call of Duty League (CDL) esports team.
With the new deal, SteelSeries and KontrolFreek will provide Atlanta FaZe’s professional esports teams with its award-winning line of headsets and performance gaming gear – engineered for next-gen consoles, PC, and a gaming lifestyle. Beginning this year, Atlanta FaZe will compete in global events with SteelSeries award-winning Arctis Pro + GameDAC and Arctis Pro Wireless headsets and KontrolFreek’s full breadth of Performance Thumbsticks®. Additionally, the three brands will collaborate on a variety of projects including product testing, digital events, and brand activations.
“We’re excited to align with SteelSeries and KontrolFreek, two iconic brands with a ton of rich history in esports and gaming and they continually push the boundaries of innovation for gamers,” said James Crowder, Head Coach of Atlanta FaZe. “It’s no secret that SteelSeries creates the best audio in gaming and esports and our players have won multiple championships using KontrolFreek Performance Thumbsticks over the years, so we knew we wanted to be a part of the SteelSeries and KontrolFreek families and give our players a competitive edge.”
The new partnership fuses three like-minded esports innovators in the pursuit of glory. SteelSeries is the original esports brand and a driving force behind esports and professional gaming for over 20 years. From being the first gear brand to sponsor an esports event (2002) and pro teams (2002) to creating products specifically for pros to turning exceptional players into global superstars, SteelSeries has been growing the industry and creating products that make gaming more competitive and more fun. For over a decade, KontrolFreek has been utilizing the science of ergonomics, to develop innovative performance gear that helps improve gameplay by increasing range of motion, comfort, exceptional grip, and control while delivering maximum precision. Atlanta FaZe was created by a partnership between FaZe Clan and Atlanta Esports Ventures as one of the first twelve franchises to compete in the inaugural COD League in October 2019.
As the world’s original esports brand, SteelSeries continues to invest deeper in the esports and gaming ecosystems it helped to create. SteelSeries’ pro team relationships are more than sponsorships, they are true partnerships. From ideation and design to testing and validation, esports professionals are not only stakeholders of SteelSeries, but they are also collaborators and co-creators, together creating the world’s best gaming peripheral products and software. Atlanta FaZe joins an elite roster of SteelSeries teams including FaZe Clan, Red Bull OG, Mercedes-AMG Petronas Esports, T1, SpaceStation, Rare Atom, Tricked Esport, and more.
To learn more about SteelSeries, visit steelseries.com and join the conversation on Instagram and Twitter. For more information about KontrolFreek, check out KontrolFreek.com and join the conversation on Twitter, Instagram, Facebook, Twitch, and Discord. #KontrolFreek | #FreakNation
To learn more about Atlanta FaZe, visit faze.callofdutyleague.com and join the conversation on Instagram at @atl_faze and Twitter at @ATLFaZe and check out the latest videos on YouTube at youtube.com/AtlantaFaZe.
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SteelSeries is the worldwide brand and innovation leader in gaming and esports peripherals focused on premium quality, innovation, and functionality. Founded in 2001, SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge. SteelSeries is the pioneering supporter of esports and competitive gaming tournaments, connecting gamers and fostering a sense of community and purpose. SteelSeries’ family of professional and gaming enthusiasts are the driving force behind the company and help influence, design, and craft every single accessory and the brand’s software ecosystem, SteelSeries GG. The SteelSeries family of brands includes KontrolFreek, the industry leader in high-performance controller accessories, and Nahimic, the leader in 3D sound solutions for gaming. In 2022 SteelSeries joined the GN family, a global leader in innovative and intelligent audio and video communications solutions sold in approximately 100 countries around the world.
KontrolFreek® is the creator of Performance Gaming Gear™ and the leader of #FreekNation, a global community of more than four million gamers. By combining the latest in ergonomics and advanced materials, the company's lines of Performance Thumbsticks®, Performance Grips, Precision Rings, Gaming Cables, and other high-quality products enhance the player experience by maximizing comfort and precision. KontrolFreek's products for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC are available in more than 9,000 stores across 40 countries. KontrolFreek is headquartered in Atlanta, Georgia, and owned by SteelSeries, the worldwide leader in gaming peripherals and esports peripherals.