KONTROLFREEK® EMBRACES THE MAYHEM WITH BORDERLANDS® 3 GAMING GEAR
Gearbox Software, 2K and KontrolFreek Collaborate on a Line of Licensed Performance Gaming Thumbsticks
ATLANTA (Aug. 20, 2019) - KontrolFreek®, Gearbox Software and 2K joined forces to unveil a line of Performance Thumbsticks® based on the upcoming Borderlands® 3 video game. KontrolFreek Borderlands® 3 Claptrap Performance Thumbsticks® are available for Sony PlayStation 4 and Microsoft Xbox One through KontrolFreek.com and select retailers globally like GameStop, Game UK, Argos and JB Hi-Fi for a manufacturer's suggested retail price of $17.99.
Whether taking on Psychos or going head to head in a boss fight, KontrolFreek Borderlands® 3 Claptrap Performance Thumbsticks® are players’ Golden Key to the Borderlands universe. Key product features and benefits include:
Performance Thumbstick Design
- Original Claptrap design for exceptional grip.
- Developed in collaboration with Gearbox Software and 2K.
- Made with KontrolFreek’s proprietary composite material for added comfort.
Impact on Borderlands Gameplay
- Versatile mid-rise height combination allows for quick target acquisition and agile player movements.
- Perfect for close-quarters combat (CQC) and long-distance sniping situations.
- Provides increased comfort and control to increase precision and reduce hand fatigue.
The Science Behind KontrolFreek Performance Thumbsticks
- Performance Thumbsticks increase standard controller thumbsticks’ range of motion by up to 120 percent for added control and accuracy.
- Moisture-wicking material reduces untimely slips in-game.
“In the world of looter shooter games, there is no franchise more loved than Borderlands,” said Ashish Mistry, CEO of KontrolFreek. “For years, our fans have asked us to partner with Gearbox Software and 2K on a product that enhances their gameplay experience and celebrates their love for Borderlands. With Borderlands 3 releasing later this year, we’re thrilled to answer our community’s call and can’t wait to get these new sticks in their hands.”
Headquartered in Atlanta, Georgia, KontrolFreek® is a global performance gaming and lifestyle brand with products in more than 9,000 retail locations in 40 countries. The company's innovative product line of Performance Thumbsticks® and Grips for Xbox One, PlayStation 4 and Nintendo Switch maximize comfort, player performance and accuracy to enhance the overall gaming experience.
About Gearbox Software
Gearbox Software is an award-winning, independent developer of interactive entertainment based in Frisco, Texas. It was founded in 1999 by game industry veterans, and its first release was Half-Life: Opposing Force. Since then, the company has become widely known for successful game franchises including Brothers in Arms, Borderlands, and Battleborn, as well as acquired properties Duke Nukem and Homeworld. For more information, visit www.gearboxsoftware.com.
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games and newly formed, to-be-named studio in Silicon Valley. 2K’s stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™, Mafia and XCOM® franchises; the beloved Sid Meier’s Civilization series; Evolve™ and Battleborn®; the popular WWE® 2K franchise and NBA® 2K, the highest rated* annual sports title of this console generation.
*According to 2008 – 2019 Metacritic.com
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Media ContactKontrolFreekBrandon MastersDirector, Strategic Partnerships888-529-1543 ext. 413